Big Boi

April 10, 2010 at 5:40 pm (1)

There’s some label trouble with Big Boi’s new album, Sir Luscious Left Foot Saves The Day: Big Boi said in an interview that it was just him wanting to get all of the elements of the project in line, and, judging by the incredible range of guest stars on the album released so far, his story checks out. Just the slow and steady cultivation of a pop behemoth, an artist seen in the public eye, which is the most interesting thing about the album’s release. Compare this to the more recent example of Kanye West’s 808s and Heartbreaks being slowly leaked, just exploding from listening parties to leaked copies the days after, and it’s clear how albums are made these days: In the public eye.

With a completely transparent process, the entire process becomes part of the enjoyment: and compared to Kanye West just beginning to share too much of himself and his music on TV, Big Boi has taken the lesson of multiple leaks, in between mixing and mastering, and given a remarkably conservative album: his neo-classic confidence compared to Kanye West’s genre smashing catharsis. With a range of leaks (that may or may not make it onto the album) either sampling literally from the past (“Royal Flush” and “Shine Blockas“) or made with synthesizers andĀ vocodersĀ from the past (“Fo Yo Sorrows” and “Shutterbug“), the album stakes up an aesthetic of playful manipulation moreso than any other hip hop album lately: it’s no accident that it’s also one of the funnest around.

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